The Story Of FIERCE Basketball

FIERCE Basketball — a program built on passion, purpose, and performance.

Head Coach/owner of FIERCE Basketball: Emma Pearce

I’ve been playing basketball since I was six years old and have dedicated over 20 years to the game, both as a player and coach. My journey has taken me across Australia and around the world, and every step has shaped how I now support and develop the next generation of athletes.

As a junior, I proudly represented Victoria for state at the U16 and U20 levels, was selected for Team VIC and School Sport Australia squads, and earnt the opportunity to play college basketball in the United States. I’ve competed in the WNBL as a development player, played NBL1 with multiple clubs; won MVP in Youth League; ANZAC award in NBL1 season 2025, conference and championship winners in NBL1 2025, and continue to play 3x3 at an elite international level — most recently competing in the FIBA 3x3 Women’s Series in Canada (2024), where we finished 3rd overall and I led the tournament in rebounds. 

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FIERCE Basketball was born from the belief that every athlete — regardless of age, gender, or ability — deserves access to high-quality, personalised training. There is no cookie-cutter sessions. Every individual is different, and so is every training plan. The focus is on the 1% improvements — the little things done consistently that lead to big change. Whether it's early mornings, late nights, or weekend grind sessions, that’s where real growth happens.

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At FIERCE, the focus is on training the individual.  There are no assumptions — just progress. The goal is for every FIERCE-ling to walk away from training not only more skilled, but more confident than when they arrived.

Expert Coaching

I have extensive basketball coaching experience across VJBL (U12, U14, U16), domestic competitions, school programs, 3x3 formats, and most recently travelling to the NT to coach the 3X3 Ready program.

I have had more than three years as a private coach; I’ve turned my focused to individual skill development and player confidence. I hold multiple Basketball Victoria coaching qualifications and am committed to fostering inclusive, positive team environments while helping athletes reach their potential.